Witty Q & A in Fast Company with recent Montana guest speaker Alex Bogusky Chief Creative Officer of Crispin Porter + Bogusky. CP+B “has made a name for itself with its unique, irreverent style” for brands like Volkswagen, Burger King and Nike from offices in Miami and Boulder.

His views into branding are stimulating as you can tell from title quote. He touches on ideas, The Onion and pop culture with equally good results. Also dives into into an ad campaign by CP+B for Pearl Izumi and their ‘We Are Not Joggers’ campaign which is brilliant. Simple and extremely effective in getting to the heart of what runners believe while personifying the brand.

And if you’re into his take on the current climate Creativity has a four part interview with him here. In the first interview Bogusky relates why CP+B moved to Boulder responding, “…the original intention was to say hey you can be anyplace you want to be.” That seems like solid advice across the visual media board applying to photography more than ever.