If you’re an admirer of Russel Simmons then this interview with Ice Cube on Brandweek might peak your interest in the NWA original. Ice Cube clearly is careful with his business forays and much more intentioned then the average joe. His views on reputation and quality are right on the money.

In short, he’s working with Microsoft on a new broadband TV network (UVNTV) that will “provide network television quality programming