Have had a few conversations and emails lately regarding the negotiating process as it pertains to photography. Thought it worthwhile to put down a few basic guidelines for anyone that has little or no experience in the field but values their work and knows how to run a business.

This is not a hostile process : you’re working with clients you want to establish a long term relationship with.

It’s your job to make your clients job easier : don’t throw out a bunch of numbers without a conversation.

Talk : find out exactly what your clients are looking for and expecting & let them know what you bring to the table.

Stay consistent : don’t raise rates suddenly based on new expenses, account for these gradually with planning.

Have solid reasons : don’t change prices of your work without altering another part of the arrangement.

Provide service : from the initial phone conversation through to the thank you note after the job is over.

Know your industry and area : you don’t want to be getting work simply because you’re the lowballer.

Account for work you do : if you process digitally in-house or coordinate production then charge for it.

Use resources : talk to colleagues, ask questions, use organizations like ASMP (check the licensing guide).

Think green : if the budget and client allow it add a carbon offset line item or other sustainable practices.

Work with great people : photography is no more a one man job than running a circus is.