Archive for April, 2008
Earth Day mentions for this green week:
First of all, a handful of ideas I touched on back in 10.2007 here including writing in green causes as line items. And if you’re into the work of recent Rowell Award winner James Balog, then this post on Glacier National Park photography I previously alluded to is right up your alley.
Closer to me personally is my video point man Nico Hudak. Brilliant with motion and capable of creativity beyond mere mortals Nico is a great collaborator. We have a great things in store. While you can check out his work anytime here, inline with the cause of the week check out his documentary Triple Bottom Line (above). If you’re unfamiliar with the phrase check it out and start making it work. The NY Times Magazine even brings it up this week.
The photo community has it’s green fill via the pdnonline segment, “Shooting For Green Agencies” though you have to have a subscription (not a bad idea). More in the feature story, “Paint It Green” in PDN’s April 2008 issue.
Lastly, for all you trend setters in this week of looking ahead, don’t forget to pay attention to the future … or at least don’t ignore those who have.
TEN is an ongoing serial effort to highlight points of value within a topic without watering anything down or writing a full blown essay. Obviously there are more factors with some decisions and less with others. But in a nutshell creatives in general and the world on whole have a tendency to make processes more involved than they need to be.
The previous post in this series was on negotiation and more topics are forth coming. Now numbers not being my strong point I won’t lay down the law with only 10 items of contention but we’ll keep it right around there. If you have a few of your own chime in.
Today we’ll cover solid reasons for turning down work. Not really the point of the job but at times it’s necessary to promote business, maintain relationships or even keep one’s sanity. I’ve unfortunately had a few of these covered lately passing up work throughout the West and a plum travel story in Japan. But knowing that I had no choice is some solace. Hope your decisions are as clear cut.
Here then is a list of the very few reasons to happily say no to the work that’s been brought your way.
Industry – the job appears to bring down the photographic community (ex. rights grabbing contests)
Business – the work obviously goes against your business plan or vision
Finances – this shouldn’t really be a job breaker (see negotiations) but if the work is too far from your current standing and CODB then know it
Morality – shooting the project doesn’t jive with your high standards (think cigarettes, etc)
Reputation – the AD simply wants you to ‘copy’ the example they have in hand, negating any personality
Health – either the work is simply to risky or by taking on the job your recovery from a previous condition will only be exacerbated hampering future projects
Delivery – overlapping schedules or attempting to do too much with too little leaves you empty handed or in the very least bringing less than you need to to the table
Family – timing is everything (schedule vacations ahead of time & when junior’s due ….)

this piece in from pdx is good. humorous, egocentric and no doubt ubiquitous in certain circles.
thanks david.
lately i’m a fan of the ‘my better is better than your better‘ nike campaign as well – another w+k pdx project.