Archive for May, 2008

access as success

I was talking with a friend recently about the success ratio of photographs and how to improve that. He works as a ski guide in Canada and uses a point and shoot to nab images for clients while he’s working. The kicker is that his images are quite good. Why? He keeps the camera in his front pocket and it literally takes him a second to pull it out – there’s no room for doubt.

Why do I mention this? I think this is THE largest detractor from shooting any shot – how much perceived trouble is it to access one’s camera. This doesn’t solely apply to pros but across the board. If you can improve access to your camera then your shot ratio will definitely increase as you have little trouble to overcome, no reason for hesitation. And the more you push that button the more the images improve.

For me access was everything. When I began to sink my teeth into photography I was living in Japan. A friend sent me down to Denki Town in Osaka where anything and everything electronic is sold. In preparation for a half year adventure in Southeast Asia I nabbed a Tamrac courier style camera bag (still have it too). This move alone vastly improved my photography as my camera was never buried in a bag, at the bottom of a backpack or stuck in a suitcase. Not that every shot from that trip was a winner but my ratio definitely went through the roof.

A current parallel for me has been the Canon G9. Great camera and though heavier than I’d like you can keep it with you a good chunk of the time and end up with great images. And when I’m on location, particularly an active hands on job, I’ve developed my own bags and systems to make sure that I can easily access my gear regardless of the weather or my position. It’s an ongoing process this picture business but finding a way to keep access to your tools is one of the most effective changes you can make. My friend the guide, he’s shooting more than ever with his pocket point & shoot and as you can see it’s working.

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advertising, pixels & meth

A handful of interesting ends on the advertising side of photography & visual media recently.

One, even with the economy in the dumps it seems that the digital revolution continues upward. As of the finish of 2007 internet ad revenue set a record high of $21 billion.

Great piece more photo related, or at least photoshop oriented, in the May 12 issue of The New Yorker. Pascal Dangin is a one man revamping machine. His work and studio, Box, has touched a fair majority of the fashion that’s in front of us today. Pixel Perfect is a good read and the example image is a beautiful illustration of his work and the reality behind what the general public sees.

And if you haven’t seen the Montana Meth Project ad campaign – you should. April just kicked off with four new ads by filmaker Alejandro Gonz

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complete photo history

It’s all here in brilliant flickr color.

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rough

Looks like the dark side across the universe it catching up to creativity, the outdoors and photography in general. Have had the unfortunate experience of hearing about the changing of the guard in a few different venues.

First up is the latest Orphan Works bill going through the House & Senate now. It’s been an ongoing ordeal if you haven’t followed it that will undoubtedly affect visual media across the board, especially photographers. Both ASMP and APA have been on top of the issue sending delegates to the hearings and gathering support. You can voice your own concern with the current versions of the bill here. You can get a grip on the current status of the legislation here.

On an equally nasty note, as of Monday 5.5.08 eco conscious manufacturer of outdoor clothing and general goodwill ambassador Nau, has closed it’s doors (good luck getting on the site). The portland based company made great strides in attempting to alter our current purchasing habits by stocking bare essentials in color and size and encouraging customers to order online – you’ve got to admire that. Hopefully their spirit of local community support will live on.

Also out of pdx is news that outdoor giant Columbia Sportswear is trimming employees, including those tied into the photo/media departments. Have heard personally of 16+ years of experience being let loose for greener pastures.

Beyond that it’s raining in the Rockies. My friend, Swedish writer Karin Sundstrom, was almost stolen in a large avalanche to end the winter season in BC. And now no one’s business cards are good enough.

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