… never underestimate your potential to make a difference.”

“art can affect change.”

“what at first was a budgetary limitation turned into an asthetic asset eventually.”

recent celeb and everywhere artist shepard fairey talks about his views on creativity, tagging, andre the giant + more in this segment. interesting to hear his take, “that grafitti is an eyesore but advertising is ok because it’s paid for, is ridiculous to me”. agree with his methods or not, he’s a great communicator that believes art is open to all and pushes his work in the direction to further that cause – that alone deserves respect.

apparently he’s saying + doing the right things as now sak’s fifth avenue is on the shepard fairey machine via brandweek here. he’s done up a new campaign for the struggling luxury retailer. fairey says, “that he decided to create the new campaign because ‘I’m not interested in speaking to a small group; I’ve always thought it was the duty of intelligence to make art for the people.’”

quick update to say thanks to everyone who has contacted us about the project, spread the word + and really got the ball rolling. though times are tough everywhere right now i think that this is more important than ever + appreciate the assistance as i’m sure our non-profit will as well.

if you aren’t aware of 2009 Project HELP there’s more on the link – basically myself + staff are donating a week’s worth of visual media work to a non-proft that needs a facelift. we’ve a had some amazing applications and no doubt the process evaluating them all will not be easy.

we’ll announce a final selection 3.31.09 and updates on the plan from there. feel free to keep the word alive as this is not a one time adventure but a new yearly program that we’re all excited to be putting together.

it’s true, inspiration strikes at the strangest time. we all know that. what’s refreshing, particularly in this day in age is to see it win out. which is just the case this past weekend with our collective psuedo national holiday + advertising battle royale known as the super bowl.

two unemployed bros from indiana landed a 30 second spot they put together for about $2k for doritos. titled free doritos it rated higher in viewer polls than anything else…. + won the pair a million cold ones to kickstart their filmmaking business.