it’s true, inspiration strikes at the strangest time. we all know that. what’s refreshing, particularly in this day in age is to see it win out. which is just the case this past weekend with our collective psuedo national holiday + advertising battle royale known as the super bowl.

two unemployed bros from indiana landed a 30 second spot they put together for about $2k for doritos. titled free doritos it rated higher in viewer polls than anything else…. + won the pair a million cold ones to kickstart their filmmaking business.