Archive for April, 2009

success + not + the magic between

The average pencil is seven inches long, with just a half-inch eraser – in case you thought optimism was dead.
Robert Brault

different mind sets play more than we may ever know but like they say, “if everything you’re doing is turning out right you’re not trying very hard.” this goes against the idea of the midas touch and what is called a fixed mind-set, the belief that you’re artistic intrinsically, via genetics, etc and thus don’t need to work at what you do as it just comes. the other side of the coin is a growth mind-set that is set against this ‘talent myth’. the current science view is that we are born with

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latest sighting

picture-2

more here + via merrell’s other language sites from our week in SF, santa cruz, lake tahoe + points between.

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TEN :: recycle

in my ongoing series TEN we’re highlighting steps that any location photographer can easily incorporate into their business to green things up a bit. specifically we’re looking at recycling – from batteries to the material laden computers we all spend too much time in front of. i’m a tech guy as much as the next customer but with the amount of equipment needed in this industry today we need to be responsible about what we’re doing with it when it’s time has come.

1: one of the first things i do after computer gear goes downhill is to incorporate it into shoots if possible. this image is one of a billion possibilities.

2: if you are done with the stuff think about turning it over to a local charity or school as oftentimes they’re in need of machines(check out freegeek). just because it doesn’t function up to our standards of heavy image lifting doesn’t make it useless by any means.

3: if that doesn’t do it for you then definitely recycle the machinery. companies like apple, epson + canon will make it easy on you. and you can always hit up third parties like flipswap as well.

4: don’t print so much. at least set up a b+w setting for all the paperwork.

5: if you do find yourself spitting out the pulp products, use services such as greenprint that allow you to drop pages or cut out what you don’t need prior to inking it.

6: this is a big one for me but carbon credits ( who doesn’t want to recycle our air!?!?). sure it’s not a perfect system but it’s in place and better than nothing. i’ve talked about this before here and am working it into my workflow for all clients (merrell, cosmo, 24 hour fitness…). see terrapass for more and if you’re a business then keep an eye out as i’ll have an in-depth update on this soon.

7: aside from computers, your cell phones can easily be processed via any number of companies including flipswap mentioned above.

8: ink cartridges can be sent in via prepaid shipping bags as well from places like best buy, etc.

9: work the old school water cooler rather than all the bottled stuff.

10: when was the last time you walked to your studio? rode a bike? skateboarded? busted out the roller skates or the stilts?

and not to let you off easy by thinking it’s all about after-the-fact feel good actions try thinking ahead maybe using refurbished machines, your locations + even grants available.

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