don’t you love…
… film – both still + motion.
just looking at the images from an older post with stuff from se asia + the warmth of the images is undeniable. i’ve read this in a ton of places but seeing it with my own work really spoke to me. (check out ape’s interview with sam jones for more on this.)
and in this age of hi speed, digital wizardry where everything happens so very fast it brings a smile to my face to think of shooting film, taking notes + then delivering to the lab only to have to wait a few hours or days for results. maybe that’s why christmas seems so much sweeter now as we’ve lost the hundreds of christmas’ we all used to have.
talking with a client lately i was initially surprised to hear + to be honest, a bit put off, by his mention of using film. but in the course of our conversation – this is the beauty of collaboration – i came to greatly respect what he was doing. not only did he care enough about the brand to genuinely seek out a unique visual voice but he was willing to find that voice in film. the value he put on the visual media part of the campaign is inspiring. if only we as visual content creators could all be so lucky to work with brands + clients that care about visual media + it’s messages.