why did i wake up in my old house + look out my bedroom window only to look into my neighbors bedroom? why, when i take a drink of water in the men’s locker room at the gym am i at eye level with the swimsuit dryer + a naked bloke’s junk literally 3 ft away? why do i still have to physically push buttons to make things happen on my computer?

In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of human-made creation that ends up expressing itself in successive outer layers of the product or service.
Steve Jobs

ideo’s tim brown humbly touches on design – ‘building in order to think’ – as a lifestyle in the following ted video. isn’t this the way that most people think? how can you not be aware of your surroundings be it in business, in life or while being creative? design isn’t simply something that happens but rather an effort of awareness put in the appropriate place at the right time or even all the time.