very hard to put it bluntly.

what do ya mean? didn’t you just show up there with your camera + shoot a bit?

not on your life – but glad it came across as that calm + natural.

looking around through the glimmer + shine existing everywhere today + it’s easy to find great work. it’s also easy to assume that this work happens on it’s own or really doesn’t have much of a backstory. but like a good film, without backstory you get a spineless mess that usually collapses on itself.

if you don’t believe me take a look at recent contest winners + start your reverse engineering. in a time crunched, cgi soaked industry it’s relatively easy to assume, “ahh, i have a 5DII with hd i can pop that sucker up on my tripod anywhere + put a fancy pants little ditty together.” and nothing could be further from the truth.

my current estimate in regards to motion work is that it takes quad as long as still image work. of course we’re not limited to pictures (motion or still) with this theme. office time, production work, personal projects, life’s little gifts – everything is evolving + to capitalize on it all takes a unique blend.

here are a few things i’ve found lately that currently or shortly will be enlisted in the effort.

hitchcock – luv keeping ideas moving forward. i firmly believe that if you’re not doing something everyday toward your goals then they’re not happening

evernote’s latest upgrade – great cross everything platform for organizing the myriad vitals

google wave – i was just invited to beta test this potential game changing tool. especially interested in it as project development tool

tilt + shift – purely for the visual fun