a recent discovery via flyp got me thinking about media legacies – original tv was little more then filmed radio. original web, in regards to publications, was little more then the same magazine content boxed up online with none of the feel or design of the original. now, digital media is mutating once again with little reference to it’s printed forebearer but a change that can be made up for (in my mind) with a true rich experience. photography + design now accentuate visual media with previously impossible flourishes such as infograhics, hybrid footage clips + live links that make the entire affair come to life.

am i a tablet owner or ipad fan – no. have some stock – nope. + i sure as hell didn’t ditch the paperback on my latest international flight. all i’m looking at is the future. how does visual media fit into the continuum that it essentially started back when the first cameras fired + the first tv’s began to roll.

do i like the schnazz of aperture 3 that rolled out yesterday – yeah. but is that real multi media? do slides mixed with a voiceover constitute the latest in the melding of media – not so sure about that. i’m into the idea but i’ve always been wary of multi media disciples running slideshows with audio or something to that effect. + it”s been happening far longer then the recent aperture edition.

those in the industry (or outside of it for that matter) actually pushing new media are doing fantastical things that by definition aren’t within the bounds of a mass market product. the more one thinks about this the more the more clear it seems that rules, the rules that have governed visual media for so long in particular, are warping more then ever. + actually need to be broken to make a difference. think about what stands out for you. + then try to picture what the future holds? will ad’s + editors really be a voice in an earpiece while we’re half a world away shooting hybrid still + footage projects?

(btw, don’t miss this inspiring piece on dan winters from flyp.)