it’s happening everywhere lately. just made the jump back to my hometown of portland, or + feels fantastic to be in the middle of west coast things again. if you’re wondering about the site, working on a new never before seen dandy of a layout that will be making an appearance soon.
also on the change bandwagon, apple released their latest iphone to much buzz this am + good to see the envelope being pushed even further. the display resolution looks fantastic + the camera/video features are a definite upgrade. excited to see what people will be putting together with a 5x zoom + built in LED flash. not to mention 720p video + native imovie.
in stretching for new heights you’ve got to carry your inspiration. doesn’t matter to me if you wear it on your sleeve or keep it hidden away but you need to know down deep what you’re after. if things don’t work, shake them up. in the words of frightened rabbit’s latest, “swim, ’til you can’t see land”. or without a tune via robert allen, “Everything you want is just outside your comfort zone.”
nike’s latest for the impending world cup is a great light for this. haven’t seen this much story in an ad before. “write the future” is more of a finely tuned kick ass movie then an ad but damn if it doesn’t leave an impression. leave it to w+k to lay it on thick.
ps – just for laughs + if you like the big picture, then try out ian collins’ the big caption.