Archive for the ‘ advertising ’ Category
stealing this straight outta the APA playbook but a solid one page take on the latest + greatest from everyone’s photo hero over at aphotoeditor. rob haggart busts out a slew of material along with a great interview with suzanne sease covering the spectrum of pricing in today’s market. nice to see photographers laying out examples +
art + copy is a new film delving into the history of what many of us either can’t get enough of or find ourselves getting far too much exposure to. already starting the machine talking it’s sure to ring a few bells + make some waves on it’s current tour.
director Doug Pray (Surfwise, Scratch, Hype!) says on creativepro.com,
“This movie… isn’t about bad advertising. I didn
good stuff happening all around. here’s a bit of what’s crackin’ from my point of view.

fantastic stuff from artist yellena james – showing in pdx july + august.
live by the numbers + nike+ in the latest wired – interesting concept of working numbers all the time. data, data, data. i’ve seen this taking hold in smaller businesses + specifically in the creative community + it’s good. savings are up everywhere – ever heard of mint?!?!?
can’t wait to catch kathryn bigelow’s new flick the hurt locker.
dropbox – i know it’s just a slicked up ftp widget but damn it’s good.
and finally, sad to see our friend + narrator of my teen years, MJ the king of pop, gone. rip.
they’re coming fast + furious these days, which i have to admit i don’t mind a bit. nice to satisfy the inner geek once in awhile. that past two weeks have seen major updates for apple, canon + onone (software manufacturer).
the biggie for the general public is the apple keynote earlier this week from the ongoing worldwide developers conference (WWDC) in sf which let loose new macbooks + safari as well as a new iphone + update. you can watch the keynote yourself here (as if you haven’t already). all in all great stuff, especially as the creative community is always hungry for speed. have to admit though that i was let down with the whopping upgrade in the iphone camera – from 2 mp to 3?!?! not that we need 45mp or something but at this stage one would think it would be a notch or two higher. the video, of course, will be grabbing all the attention anyway so i’m sure there’ll be more camera on the next go ’round. the mobile me upgrade is a damn good call + i’m sure it won’t be seeing much fanfare.
canon had the cojones to give us what we’ve been asking for last week and this is good stuff – full manual control in HD video. now i’ve been running this thru the paces + am much more at home with it than the auto controls. of course i shoot primarily manual with my cameras anyway so this is a natural progression for me. the freedom is well worth the wait. tech wise, i have a grasp on the iso changes + the physical aspects of aperture but what does the !??! does shutter do when working in video + why does it stop @ 1/30th???. you switch the dial up + sure enough get light adjustments but what’s causing that – you’re not changing frame rate or anything? anyone?

last on the upgrade list is onone software with their much trumpeted DSLR camera remote app for the iphone. now i may be an iphone kinda guy but i had trouble getting this to function where i needed it – mainly because it needs a computer connected directly to the camera. for me that doesn’t happen all that often, at least not where we’re dealing with a remote when you can work with pocket wizards or the canon TC-80N3 intervalometer sans computer (or if you’re a real geek). inside, however, this slick interfaced little app did studio work proud especially the live view feature, brilliant, but outside on an ad hoc network i was SOL.
trying to come up with a reason why i should buy the app the one thing i thought of was the possibility of using the intervalometer feature (check the video here) simultaneously with my canon intervalometer. working one camera wide + the other shallow i envisioned a time lapse that could run split screen with both big picture + detail. we’re putting the video together now but suffice it to say that despite setting up my macbook pro mere inches from the largest lake in glacier national park in order to run the iphone app via an ad hoc network i was allowed only a single image. the rest i ran on my own, which in the end wasn’t such a bad workaround.
so tying these three seemingly unrelated updates all together, what might be the best thing now that onone has to update the app for the new iphone 3GS anyway, is to simply drop the computer from the scenario + work with canon to get some type of bluetooth or similar set up in the camera so that the images can be downloaded directly to the phone. better now that apple had provided us 32gb versions as the norm.
now that our work with merrell is rolling out for the spring/summer campaign wanted to cut loose our behind the scenes bit. 5 days, 10,000+ images + more than 1000 miles from sf to lake tahoe to santa cruz + back. superb team effort + i couldn’t do it without such amazing people at their agency (cheers john, leslie, erica, craig, bruce + ross) + all a ton of help all around.
also, congrats to merrell for their recent CA select as a webpick of the week. they received props for, “big, bold product images and a simplified navigation introduce the experience on this recent relaunch for outdoor/performance gear manufacturer.” unfortunately the images in the article are last years but it’s always good to know the work pays off as is evident with numbers like these:
Since launch, there
The average pencil is seven inches long, with just a half-inch eraser – in case you thought optimism was dead.
Robert Brault
different mind sets play more than we may ever know but like they say, “if everything you’re doing is turning out right you’re not trying very hard.” this goes against the idea of the midas touch and what is called a fixed mind-set, the belief that you’re artistic intrinsically, via genetics, etc and thus don’t need to work at what you do as it just comes. the other side of the coin is a growth mind-set that is set against this ‘talent myth’. the current science view is that we are born with