Heath Korvola » advertising

summer video

heath — Mon, 03 Oct 2011 20:29:56 +0000

fun chunk of work here with yakima + the boys of weld a few months back. covered the sup + surf spots here in oregon with the weld team spread across the country on the rest of the footage.

can’t wait to see what’s next with this collaboration.

opening today

heath — Fri, 22 Apr 2011 17:15:47 +0000

the greatest movie ever sold. should be quite the statement on the state of advertising + marketing. props to the sponsors who stepped up + at least acknowledged what the majority of us already realize about product placement + hollywood.

morgan’s been everywhere lately but caught a great interview with him on the mark + brian radio show yesterday.

trouble w advertising

heath — Wed, 30 Mar 2011 21:56:30 +0000

from the mind of hugh macleod,

I worked in advertising for many years. My opinion of Madison Avenue is the same as the famous one held by the screenwriter, William Goldman, to describe Hollywood: “Nobody knows anything”.
No matter how clever you are or how much money you spend, every ad campaign is a risk. It may be a hit, or it may flop.
You just don’t know till you’ve already spent your money and the campaign is already out there, filling up the cultural ether.

really? or is there a system in place?

this isn’t bad either.

advertising + skill = wtf

heath — Wed, 16 Mar 2011 16:17:15 +0000

as if anyone needs proof that in the hands of skilled media just about any material regardless of how innocuous can be moving, slanted, pointed, motivating, distorted, etc look no further then this clip. funny how it all can twist our emotions – i’d go see this.

now just imagine that power + control in the wrong hands. oh wait, i’m sure you’ve all seen that before. advertising, love it or leave.

in the words of holiday matinee, “If “Ferris Bueller’s Day Off” came out this year instead of my birth year (1986, thank you very much), would hipsters flock in droves to see it? What if the movie trailer portrayed it as a coming-of-age, quirky (and perhaps, at times, dark) indie flick like that of Sofia Coppola’s “The Virgin Suicides”? Watch UK filmmaker Joseph Brett’s recut trailer and revel in the slow-mo.”

good, better, best

heath — Fri, 02 Apr 2010 13:25:34 +0000

this is good.

this is better.

this is one of the best.

bigger then a bus

heath — Mon, 15 Mar 2010 14:43:49 +0000

thanks to outside for the nod, cb for the cell phone pics + ptor for getting his mug in the shot.

on a roll with pricing + more

heath — Mon, 28 Sep 2009 01:10:19 +0000

stealing this straight outta the APA playbook but a solid one page take on the latest + greatest from everyone’s photo hero over at aphotoeditor. rob haggart busts out a slew of material along with a great interview with suzanne sease covering the spectrum of pricing in today’s market. nice to see photographers laying out examples +

advertising is @#$$#^!?!?

heath — Tue, 18 Aug 2009 16:08:00 +0000

art + copy is a new film delving into the history of what many of us either can’t get enough of or find ourselves getting far too much exposure to. already starting the machine talking it’s sure to ring a few bells + make some waves on it’s current tour.

director Doug Pray (Surfwise, Scratch, Hype!) says on creativepro.com,

“This movie… isn’t about bad advertising. I didn

good

heath — Fri, 26 Jun 2009 16:28:46 +0000

good stuff happening all around. here’s a bit of what’s crackin’ from my point of view.

fantastic stuff from artist yellena james – showing in pdx july + august.

live by the numbers + nike+ in the latest wired – interesting concept of working numbers all the time. data, data, data. i’ve seen this taking hold in smaller businesses + specifically in the creative community + it’s good. savings are up everywhere – ever heard of mint?!?!?

can’t wait to catch kathryn bigelow’s new flick the hurt locker.

dropbox – i know it’s just a slicked up ftp widget but damn it’s good.

and finally, sad to see our friend + narrator of my teen years, MJ the king of pop, gone. rip.

latest ad

heath — Tue, 23 Jun 2009 15:02:32 +0000

great to see friend + former ecuadorian national climbing champ pablo p up in the latest timex ad courtesy of yours truly. nice work mi amigo. this was from a shoot on mt rainier, wa though pablo + i have been lucky enough to work together in his homeland as well.