Archive for the ‘ advertising ’ Category

marketing is changing…

… are you?

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updates: apple, canon + onone

they’re coming fast + furious these days, which i have to admit i don’t mind a bit. nice to satisfy the inner geek once in awhile. that past two weeks have seen major updates for apple, canon + onone (software manufacturer).

the biggie for the general public is the apple keynote earlier this week from the ongoing worldwide developers conference (WWDC) in sf which let loose new macbooks + safari as well as a new iphone + update. you can watch the keynote yourself here (as if you haven’t already). all in all great stuff, especially as the creative community is always hungry for speed. have to admit though that i was let down with the whopping upgrade in the iphone camera – from 2 mp to 3?!?! not that we need 45mp or something but at this stage one would think it would be a notch or two higher. the video, of course, will be grabbing all the attention anyway so i’m sure there’ll be more camera on the next go ’round. the mobile me upgrade is a damn good call + i’m sure it won’t be seeing much fanfare.

canon had the cojones to give us what we’ve been asking for last week and this is good stuff – full manual control in HD video. now i’ve been running this thru the paces + am much more at home with it than the auto controls. of course i shoot primarily manual with my cameras anyway so this is a natural progression for me. the freedom is well worth the wait. tech wise, i have a grasp on the iso changes + the physical aspects of aperture but what does the !??! does shutter do when working in video + why does it stop @ 1/30th???. you switch the dial up + sure enough get light adjustments but what’s causing that – you’re not changing frame rate or anything? anyone?

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last on the upgrade list is onone software with their much trumpeted DSLR camera remote app for the iphone. now i may be an iphone kinda guy but i had trouble getting this to function where i needed it – mainly because it needs a computer connected directly to the camera. for me that doesn’t happen all that often, at least not where we’re dealing with a remote when you can work with pocket wizards or the canon TC-80N3 intervalometer sans computer (or if you’re a real geek). inside, however, this slick interfaced little app did studio work proud especially the live view feature, brilliant, but outside on an ad hoc network i was SOL.

trying to come up with a reason why i should buy the app the one thing i thought of was the possibility of using the intervalometer feature (check the video here) simultaneously with my canon intervalometer. working one camera wide + the other shallow i envisioned a time lapse that could run split screen with both big picture + detail. we’re putting the video together now but suffice it to say that despite setting up my macbook pro mere inches from the largest lake in glacier national park in order to run the iphone app via an ad hoc network i was allowed only a single image. the rest i ran on my own, which in the end wasn’t such a bad workaround.

so tying these three seemingly unrelated updates all together, what might be the best thing now that onone has to update the app for the new iphone 3GS anyway, is to simply drop the computer from the scenario + work with canon to get some type of bluetooth or similar set up in the camera so that the images can be downloaded directly to the phone. better now that apple had provided us 32gb versions as the norm.

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merrell + video + communication arts

now that our work with merrell is rolling out for the spring/summer campaign wanted to cut loose our behind the scenes bit. 5 days, 10,000+ images + more than 1000 miles from sf to lake tahoe to santa cruz + back. superb team effort + i couldn’t do it without such amazing people at their agency (cheers john, leslie, erica, craig, bruce + ross) + all a ton of help all around.

also, congrats to merrell for their recent CA select as a webpick of the week. they received props for, “big, bold product images and a simplified navigation introduce the experience on this recent relaunch for outdoor/performance gear manufacturer.” unfortunately the images in the article are last years but it’s always good to know the work pays off as is evident with numbers like these:

Since launch, there

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success + not + the magic between

The average pencil is seven inches long, with just a half-inch eraser – in case you thought optimism was dead.
Robert Brault

different mind sets play more than we may ever know but like they say, “if everything you’re doing is turning out right you’re not trying very hard.” this goes against the idea of the midas touch and what is called a fixed mind-set, the belief that you’re artistic intrinsically, via genetics, etc and thus don’t need to work at what you do as it just comes. the other side of the coin is a growth mind-set that is set against this ‘talent myth’. the current science view is that we are born with

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latest sighting

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more here + via merrell’s other language sites from our week in SF, santa cruz, lake tahoe + points between.

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outliers :: the best of

the latest in his assault on our wits of reasoning, new yorker writer malcolm gladwell has put together a red hot (#1 on nyt business booklist) tome on the story of success. a real eye opener it’s chock full of examples + evidence of his theories on what makes individuals rise above. essentially he comes up with the argument that those of us, in any field, that want to be on top 1) work much, much harder than everyone else + 2) employ a developed sense of practical intelligence along with a bit of luck + a few good opportunities. what follows are some of my favorite lines.

in discussing a study done in the early 1990′s by psychologist k anders ericsson with two colleagues at berlin’s elite academy of music….

the striking thing about ericsson’s study is that he + his colleagues couldn’t find any ‘naturals‘, musicians who floated effortlessly to the top while practicing a fraction of the time their peers did. nor could they find any ‘grinds,’ people who worked harder than everyone else, yet just didn’t have what it takes to break the top ranks. their research suggests that once a musician has enough ability to get into a top music school, the thing that distinguishes one performer from another is how hard he or she works. that’s it. and what’s more, the people at the very top don’t work just harder or even much harder than everyone else. they work much, much harder.

if that doesn’t summarize just about everything about success then i’m a donkey’s arse. the next bit is good though too and just as applicable.

the particular skill that allows you to talk your way out of a murder rap, or convince your professor to move you from the morning to afternoon sections is what the psychologist robert sternberg calls “practical intelligence.” to sternberg, practical intelligence includes things like “knowing what to say to whom, knowing when to say it, and knowing how to say it for maximum effect.” it is procedural: it is about knowing how to do something without necessarily knowing why you know it or being about to explain it. it’s practical in nature: that is, it’s not knowledge for its own sake. it’s knowledge that helps you read situations correctly and get what you want.

this idea is so prevalent in most successful people that it should be a skill mandated in school or whatever path you take to get to be a busy photographer though i’m sure there’s little way to teach it. in this vein, i think it’s the intangible “turns” be they skills, abilities, opportunities or whatever, that shape anyone’s success. use every asset at your disposal + use it as wisely as possible. with a pinch of timing + gold fortune everything just might work out.

back to our first subject of hard work, gladwell continues on a path of illustrating that work for work’s sake is not an end that most desire. it must have something behind it. he demonstrates how it’s not entirely about money + concludes that work with “complexity, autonomy and a relationship between effort + reward in doing creative work…. is worth more to most of us than money”. in other words, + i find this spot on with running your own creative business regardless of the size,

“hard work is a prison sentence only if it does not have meaning. once it does, it becomes the kind of thing that makes you grab your wife around the waist and dance a jig.”

and lastly, not giving up our theme du jour of the sheer amount of work involved with success is the chinese quote that gladwell uses towards the end of the book.

“no one who can rise before dawn three hundred sixty days a year fails to make his family rich.”

now if you’ll excuse me, i gotta get back to work …

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“the enemy of art is indifference…

… never underestimate your potential to make a difference.”

“art can affect change.”

“what at first was a budgetary limitation turned into an asthetic asset eventually.”

recent celeb and everywhere artist shepard fairey talks about his views on creativity, tagging, andre the giant + more in this segment. interesting to hear his take, “that grafitti is an eyesore but advertising is ok because it’s paid for, is ridiculous to me”. agree with his methods or not, he’s a great communicator that believes art is open to all and pushes his work in the direction to further that cause – that alone deserves respect.

apparently he’s saying + doing the right things as now sak’s fifth avenue is on the shepard fairey machine via brandweek here. he’s done up a new campaign for the struggling luxury retailer. fairey says, “that he decided to create the new campaign because ‘I’m not interested in speaking to a small group; I’ve always thought it was the duty of intelligence to make art for the people.’”

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ideas from $$$ or vice versa?

it’s true, inspiration strikes at the strangest time. we all know that. what’s refreshing, particularly in this day in age is to see it win out. which is just the case this past weekend with our collective psuedo national holiday + advertising battle royale known as the super bowl.

two unemployed bros from indiana landed a 30 second spot they put together for about $2k for doritos. titled free doritos it rated higher in viewer polls than anything else…. + won the pair a million cold ones to kickstart their filmmaking business.

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voodoo

racking up the travel miles lately and having a great time working with the likes of cosmo, barkley, 24 hour fitness and even ali vincent, the winner of nbc’s the biggest loser show. covering a few different states has left a slew thanks and i’d like to personally shout out to both portland and phoenix crews for all the help. couldn’t do what we do without a ton of help. anyone that ever thinks photography is a solo endeavor is sadly mistaken.

portland wise, always a fantastic time when you dodge the rain this time of year. colors were fabulous as was the talent. my favorite part, however, might be the meetings – can’t get much better than voodoo donuts and turntables. cheers robert.

beyond my own self indugence wanted to send up a little recognition to the clients i mentioned above as well as jdk and merrell as we’ve incorporated carbon credits into all this work. it’s far from perfect but props to these companies for taking the first of many steps towards making a difference.

i’m experimenting with additional ideas as we push into 2009. look for more background soon but in the meantime send in ideas that you’ve been playing with or using. we’ll start compiling everything for a universal release soon.

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large green thanks

largest thanks ever to the california crew and merrell. crazy good week shooting all over norcal and have the entire gang that pitched in to thank. merrell was fabulous to work with and their agency was pure sweetness. all 20+ of us were on the same level (hard work, early mornings and dirty one liners) and it shows in the final product. can’t wait to see the video clips but we’ll have a few scenes of our own up soon. four days, one skinny dip, one wharf jump, a handful of pumpkins, some pine cones, a few yurts, 1000 miles, 10,000 images and the best laughs in a long time.

and wanted to pass along props to merrell for walking the walk. in spite of the nature of the shoot (RV, driving, flying, etc) merrell bucked up for carbon credits with Native Energy. i’m really pushing to make this a project standard as there’s no reason it shouldn’t be. talked about it many posts ago but it’s great to see it taking hold.

in that vein, it’s exciting to see a few more options being made available as well. car rental site vroomvroomvroom.com “has pledged to pick up the cost of the carbon footprint for anyone booking through (the) site and (will) spend money on neutralizing that carbon with various green initiatives.” more here. and world dominator google has forked over a few washingtons on a plan to save energy as well – $4 trillion to be exact.


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