Archive for the ‘ creativity ’ Category

Ignore Everybody

Sometimes the best thing to do is run the opposite direction you see everyone else going. This obviously applies to life in general but is no doubt valuable in creativity and business from time to time as well.

In today’s hyper connected web 2.0 world we’re bombarded with attention to what’s happening everywhere all at once. It’s far too easy to get caught in the current if you don’t have a clear vision. What can you do to keep that vision and maintain your voice?

Rob Haggart on his blog A Photo Editor points out a few things via the endless well of the Gaping Void here. Rule numero uno ‘Ignore Everybody’. This would be a good excuse to dump the iphone, the email, the blogs and everything else for a week or so and find what brought you to your work in the first place. There’s a superb pdf of all 36 points here.

A close second (#5) ‘ You are responsible for your own experience’.

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“Paris Hilton is some sort of branding genius. She inspires me.”

Witty Q & A in Fast Company with recent Montana guest speaker Alex Bogusky Chief Creative Officer of Crispin Porter + Bogusky. CP+B “has made a name for itself with its unique, irreverent style” for brands like Volkswagen, Burger King and Nike from offices in Miami and Boulder.

His views into branding are stimulating as you can tell from title quote. He touches on ideas, The Onion and pop culture with equally good results. Also dives into into an ad campaign by CP+B for Pearl Izumi and their ‘We Are Not Joggers’ campaign which is brilliant. Simple and extremely effective in getting to the heart of what runners believe while personifying the brand.

And if you’re into his take on the current climate Creativity has a four part interview with him here. In the first interview Bogusky relates why CP+B moved to Boulder responding, “…the original intention was to say hey you can be anyplace you want to be.” That seems like solid advice across the visual media board applying to photography more than ever.

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“Innovative Minds Don’t Think Alike” or Stay Uncomfortable

“IT

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Crazy Image Archive

Being lucky enough to live near part of the US & Canadian National Park systems and travel to other parts on a regular basis I’ve always kept an eye out for classic and historical images. It’s one thing to know changes are taking place but carries so much more of an impact when one can witness the long term affects. This can be both beneficial and depressing but overall it’s a clear avenue of the power of photography.

Recently, I came across work that the National Park Service itself, or more specifically the USGS (US Geological Survey), has put together for their own records as well as public use. This specifically deals with Glacier National Park but I’m sure there are other similar projects out there.
Landscape Change Photography is made up of two main components in a series of ongoing photography projects.

Panoramic photographs is a collection “of infrared and panchromatic photographs of Glacier National Park that were taken around 1935 with an Osborne photo-recording transit”.

The second, Repeat Photography, is the documentation of the namesake Glacier’s in the park and their “dramatic glacial recession”. (The current estimate is that every single one will be gone in our lifetime, sometime in the next 25 years.)There is a fascinating description of how the images played out and have come to be available and interpreted today. Identifying features, fires, equipment – it’s all there.

“Carrying over 75lbs of camera plus personal gear up to fire lookouts throughout the park was a demanding task. Mules can be seen in several of the photographs and were used to help the photographer transport equipment. The hundreds of photographs taken by Mr. Moe provide excellent documentation of what National Park Service sites looked like in the 1930s. The National Park Service announced the completion of this project in a newsletter excerpted below.

‘Chief Forester Coffman announces completion of a 4-year project for obtaining panoramic photographs from the 200 existing and proposed forest fire lookouts throughout the entire Federal Park System.The photographic work, done by Junior Forester Moe, entailed many hardships not only in packing the necessary equipment weighing upwards of 100 pounds to lookout points, but also in climbing trees, poles, temporary towers, or roofs of lookouts with the equipment and facing the extreme winds that occur so frequently at high elevations.

Park Service Bulletin, June 1938, pg. 6′”

Historical archives such as these that are with the Park Service and other government bodies are typically available for public viewing if not, non-commercial use. It’s one way to visually explore and pick up a spot of history. After all we’re paying for it.

Additionally, aside from the green photo opps locales such as Glacier National Park are known for, the ‘face of use’ as demonstrated by the above images is continually shifting these days. Glacier alone has been in a multitude of news pieces as a recognizable face of global warming. Most recently James Balog in a recent National Geographic Adventure feature (Portrait of a Meltdown – Oct 2007) has covered this issue and the park extensively. And in the realm of interesting and experimental photography James has carried this into a fascinating project involving 26 cameras and 300,000 images called Extreme Ice Survey.

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Fractured Creativity II

As I posted last week (Fractured Creativity) the idea of a break in the creative construct can do wonders for the process as a whole. And in all honesty it’s not just the creative process that benefits from this. Anne Fisher, a senior writer at FORTUNE is quoted as, “What scientists have only recently begun to realize is that people may do their best thinking when they are not concentrating on work at all.” Enough said.

With that in mind I set out in an ultra race last weekend to run 57km in the Swan Range of Montana. Had a great time (nice work Brad) but have to admit that the break from the process didn’t set a mental fire as it does most times. With the effort involved in the race attention was more focused on the task of simply moving forward. Guess there’s a limit to everything.

I still whole heartedly believe in and encourage everyone to seek that fracture that allows you to break the thought process (and thusly the mold). In fact, was just beta testing a high end commercial website by a ‘new media’ company in town that covers the likes of patagonia, Nixon, etc and was inspired with the energy put into it. So here’s creative inspiration for a wild weekend ::

Freeman Patterson :: Photography and the Art of Seeing
Arthur I Miller :: Insights of Genius: Imagery & Creativity in Science & Art
Arthur Koestler :: The Act of Creation
And lastly …

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"…There Aren’t Any Good Advertising Jobs in MT"


For anyone in Montana or the hinterlands anywhere for that matter here’s a great story of myth vs reality. In 2006 advertising wunderkind Alex Bogusky (Burger King, Volkswagen, etc) CD of Crispin Porter + Bogusky was interviewed in Adweek and provided the mag with the above quote. Soon afterward the head of one of our own largest & brightest agencies, Mercury, began an online dialogue with Bogusky.

Fast forward a year+ riding a new wave of economy/creativity here in Montucky and Mr Bogusky has been invited to be guest speaker at the initial offthegrid event. The offical gathering is Thursday 9.27 in Bozeman at 5:30 at the Emerson Cultural Center and is billed as a gathering of “the creative professional arts formed to try to foster better professional development, network, host speakers.” That and the evening should be “a good time with him eating a little crow”.

Free drinks, food & the all important string band. So if you’re anywhere in the state and up for the drive I’ll see you there.

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Fractured Creativity

During extended travel time (Judith Gap wind farm below) recently my mind was left to wander and inevitably consumed itself with considerations of possible shoots, workflow and new ideas. Being away from studio connects and camera for hours or days at a time does one good with the right mindset. This break, or fracture, I’ve come to find essential in the process of my own mental process – creative or not. Typically, however, the creative side benefits more than I ever expect.

For example, I am just now underway with a new multimedia project that I began developing during this fractured creativity. This break in ruts of idea generation and thought processes is accomplished by nearly any sort of extended distraction. For many of the athletes and professionals I work with it’s in the form of exercise but it could be anything from knitting to vacation. Ever tried to simply visit a new place right in your own backyard – someplace you’ve passed by a million times but never given the time of day? As long as it breaks your routine and allows the mind a fracture between multi tasking necessity and genuine idea spawn.

The oft noted father of adventure photography, Galen Rowell, talks about this in one of his essays/books. Scheduled to head abroad to shoot for a client for two weeks he had all affairs in order for departure. At the last minute the client opted for his stock imagery instead and left him with two completely open weeks. (His rock solid contract guaranteed his full payment either way). So, with clients and friends thinking he was gone he suddenly had a chunk of time to explore his Berkeley area home with a whole new head. The results were something he talked about as extremely valuable.

With a large fracture coming up this weekend (more later) I should have an array of ideas fleshed out after this single minded endeavor.

Find your fracture.

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