more assignments lined for the next few weeks so will roll out the work as it’s published. in the meantime, i’m speaking at the art institute of portland tonight. telling the kids everything they need to hear but probably haven’t.

sometimes you just have to roll with it.

it ain’t gonna happen anywhere but doing what you do. so. go. do. it.

at some point you’ve got to drop the measuring, the books + all the extraneous elements. what makes the most of photography is photography. works that way with life too.

why is it then the deeper you delve into creative work that it tends to find a public venue or need to find a way out beyond yourself. i’m not actively putting out stuff 24/7. do a ton of image taking + more just for me. but curiously enough, heading into nyc last week my iphone completely died. a problem on it’s own though not really a big deal as i have it backed up weekly + sync with mobile me.

what did chap me – the pictures. nothing ground breaking but oh the moments, gone for good. such a pisser + there’s no way around it. not even an early am visit to the flagship 5th ave store could salvage a few mbs of imagery. recent hipstamatic advances – done. sfo + lax – toast. fam on the beach – finito.

i knew this going into it + yet i can’t seem to let it go. i want those images back. those pixels are mine. they need to be (1) saved + (2) shared. why such a strong desire to go public? why the need to take these pictures in the first place?

now that we have access to cameras on our person nearly 24/7 it’s altered the landscape of what we can + are willing to do. i can’t believe how wholly i’ve been sucked in…. or conversely found a ripe outlet.

here’s what the new site is generating…

“Heath, just visited your website for the first time in a while, and I love your reel. I expect that kind of thing from videographers and motion graphics designers, but have never seen it done by a photographer before. I’d love to see more photogs do this. It’s such a great way to get a sense of someone’s talent and skill, much more so than just browsing through still galleries…”
PE, Washington DC

“Just got a look at the new site and it was worth the wait! Really amazing work & innovative presentation. If you’d be willing to come in as a guest speaker sometime, let me know — we’d love to have you & I think it would inspire the students.”
Instructor, Art Institute of Portland

“Great stuff. Great site.”
Agency AD Milwaukee

“Wow love the work Heath, I found you through a google search on Lightroom 3 and ended up looking around your site, it’s beautiful.”
Photographer, NYC

“Love the new site and motion.”
Rep, NYC

“WOW, great new website. Very NICE.”
PE, NYC

“Heath – I just had a chance to check it out, looks great.”
Film Editor, NYC

“Hey… love the reel on your new site, btw.”
Sound Engineer, NYC

my accordion teacher back in the day used to say that the “practice makes perfect” maxim is a bunch of bullshit. it should really be “perfect practice makes perfect”. her philosophy, which i’ve so readily adapted, is that you can’t just put your head down + expect repeat motions to get you ahead. there has to be conscious fuego behind it. it’s not just a persistence that pushes work forward but that combined with a form of what i’m realizing is intensity.

look around – you see it everywhere in success.

crazed people pursuing projects with wild abandon without fear of the consequences. it’s not a loud spraying of personal attributes or greatness but rather an eternal burning, a ceaseless drive.

persistence on it’s own is fine. it does move things along. i’m just not so sure that that direction is forward.

this kid cudi tune, pursuit of happiness, from lissie does it for me lately. (check out the bassist double dutying the drums.)

after a complete rebuild i’m happy to announce that the new site is live. it’s at heathkorvola.com + features a full overhaul from anything i’ve done in the past. in fact, it’s substantially different from anything i’ve seen from photographers/filmmakers yet. it stems from an idea i’ve had for quite awhile + am excited to see living. not only does the site feature a bunch of new work + projects but even more fun is that it takes on a whole new shape. the reel idea is employed as a navigation tool so simply by arriving at the site the viewer is treated to brief window into the work. reel-nav.

it’s been strange to see photographers move into video + then begin putting reels up for websites. i’ve always felt that this is fun + perhaps slightly useful for the viewer but kind of betrays our roots. my vision was to not only be true to my still roots but also take the reel a step further. rather then a simply show piece, can it act as a navigation tool itself? why not.

once your on the site the reel auto starts. the kicker is that it’s not just random highlights stitched together but rather features clips of still, motion + new media from the galleries just below the video window. it moves through in a timeline fashion representing each gallery or project as indicated by the blue triangle. in other words, for a viewer simply to open the site they get a no click preview of the various work as it’s laid out on the site. of course, it is just a reel + the galleries feature more in depth material but it’s a step in creating a more fluid viewing experience.

granted this is the first iteration but it’s an exciting step + we’re already working on round two. i’m excited to see where this goes. give it a look, i think you’ll like it.