fun chunk of work here with yakima + the boys of weld a few months back. covered the sup + surf spots here in oregon with the weld team spread across the country on the rest of the footage.

can’t wait to see what’s next with this collaboration.

from the mind of hugh macleod,

I worked in advertising for many years. My opinion of Madison Avenue is the same as the famous one held by the screenwriter, William Goldman, to describe Hollywood: “Nobody knows anything”.
No matter how clever you are or how much money you spend, every ad campaign is a risk. It may be a hit, or it may flop.
You just don’t know till you’ve already spent your money and the campaign is already out there, filling up the cultural ether.

really? or is there a system in place?

this isn’t bad either.

this is good.

this is better.

this is one of the best.

art + copy is a new film delving into the history of what many of us either can’t get enough of or find ourselves getting far too much exposure to. already starting the machine talking it’s sure to ring a few bells + make some waves on it’s current tour.

director Doug Pray (Surfwise, Scratch, Hype!) says on creativepro.com,

“This movie… isn’t about bad advertising. I didn

it’s true, inspiration strikes at the strangest time. we all know that. what’s refreshing, particularly in this day in age is to see it win out. which is just the case this past weekend with our collective psuedo national holiday + advertising battle royale known as the super bowl.

two unemployed bros from indiana landed a 30 second spot they put together for about $2k for doritos. titled free doritos it rated higher in viewer polls than anything else…. + won the pair a million cold ones to kickstart their filmmaking business.