Posts Tagged ‘ advertising ’
on a roll with pricing + more
stealing this straight outta the APA playbook but a solid one page take on the latest + greatest from everyone’s photo hero over at aphotoeditor. rob haggart busts out a slew of material along with a great interview with suzanne sease covering the spectrum of pricing in today’s market. nice to see photographers laying out examples +
advertising is @#$$#^!?!?
art + copy is a new film delving into the history of what many of us either can’t get enough of or find ourselves getting far too much exposure to. already starting the machine talking it’s sure to ring a few bells + make some waves on it’s current tour.
director Doug Pray (Surfwise, Scratch, Hype!) says on creativepro.com,
“This movie… isn’t about bad advertising. I didn
“the enemy of art is indifference…
… never underestimate your potential to make a difference.”
“art can affect change.”
“what at first was a budgetary limitation turned into an asthetic asset eventually.”
recent celeb and everywhere artist shepard fairey talks about his views on creativity, tagging, andre the giant + more in this segment. interesting to hear his take, “that grafitti is an eyesore but advertising is ok because it’s paid for, is ridiculous to me”. agree with his methods or not, he’s a great communicator that believes art is open to all and pushes his work in the direction to further that cause – that alone deserves respect.
apparently he’s saying + doing the right things as now sak’s fifth avenue is on the shepard fairey machine via brandweek here. he’s done up a new campaign for the struggling luxury retailer. fairey says, “that he decided to create the new campaign because ‘I’m not interested in speaking to a small group; I’ve always thought it was the duty of intelligence to make art for the people.’”
ideas from $$$ or vice versa?
it’s true, inspiration strikes at the strangest time. we all know that. what’s refreshing, particularly in this day in age is to see it win out. which is just the case this past weekend with our collective psuedo national holiday + advertising battle royale known as the super bowl.
two unemployed bros from indiana landed a 30 second spot they put together for about $2k for doritos. titled free doritos it rated higher in viewer polls than anything else…. + won the pair a million cold ones to kickstart their filmmaking business.
large green thanks
largest thanks ever to the california crew and merrell. crazy good week shooting all over norcal and have the entire gang that pitched in to thank. merrell was fabulous to work with and their agency was pure sweetness. all 20+ of us were on the same level (hard work, early mornings and dirty one liners) and it shows in the final product. can’t wait to see the video clips but we’ll have a few scenes of our own up soon. four days, one skinny dip, one wharf jump, a handful of pumpkins, some pine cones, a few yurts, 1000 miles, 10,000 images and the best laughs in a long time.
and wanted to pass along props to merrell for walking the walk. in spite of the nature of the shoot (RV, driving, flying, etc) merrell bucked up for carbon credits with Native Energy. i’m really pushing to make this a project standard as there’s no reason it shouldn’t be. talked about it many posts ago but it’s great to see it taking hold.
in that vein, it’s exciting to see a few more options being made available as well. car rental site vroomvroomvroom.com “has pledged to pick up the cost of the carbon footprint for anyone booking through (the) site and (will) spend money on neutralizing that carbon with various green initiatives.” more here. and world dominator google has forked over a few washingtons on a plan to save energy as well – $4 trillion to be exact.
advertising, pixels & meth
A handful of interesting ends on the advertising side of photography & visual media recently.
One, even with the economy in the dumps it seems that the digital revolution continues upward. As of the finish of 2007 internet ad revenue set a record high of $21 billion.
Great piece more photo related, or at least photoshop oriented, in the May 12 issue of The New Yorker. Pascal Dangin is a one man revamping machine. His work and studio, Box, has touched a fair majority of the fashion that’s in front of us today. Pixel Perfect is a good read and the example image is a beautiful illustration of his work and the reality behind what the general public sees.
And if you haven’t seen the Montana Meth Project ad campaign – you should. April just kicked off with four new ads by filmaker Alejandro Gonz
recognition w/ w+k
this piece in from pdx is good. humorous, egocentric and no doubt ubiquitous in certain circles.
thanks david.
lately i’m a fan of the ‘my better is better than your better‘ nike campaign as well – another w+k pdx project.
visual liars & translators be
This idea is out there all the time and particularly been on my mind lately. Apparently I’m not the only one as these recent ruminations elaborate.
The first from Jim Casper on lenscultureweblog on the cover image of French mag Enjeux. The prejudice and political nuances of the image seem misleading at best.
The second is slightly older but has a far better title. At photodoto.com – photographers are visual liars delves into the concept of advertising, using an images to sell something, as an example as well.
And lastly, Hollywood Makeovers, Frame by Frame an NPR report covering the film industry is completely compatible with still photography today. This is a great synapsis of how an industry and the public in general have become used to this ‘evolution’ of truth. The idea that “some stars now have digital coloring written into their contracts” doesn’t surprise me at all. In fact, I’ve had a similar clause relating to ICC profiles of delivered files in our Delivery Memos for a years.
To quote photographer Kyle Cassidy,
“Photography is about lies just as much as it is about the truth. We use photography to tell partial truths and thereby to create an imaginary reality. Sure models look like that, but they look like that for 1/125th of a second, and sometimes after two hours of makeup. Sure the landscape looks like that, but only if you stand in a particular place. Sure she was floating three feet in the air, but not for a terribly long time.
In a world where truth can be so discouraging, we all like to be lied to a little about the way that things could be.”
In the end, this job/passion/art/drive to photograph is in it’s simplest form a means of translation. Just the way that high level political interpreters may slightly shift tenses & conjugations to better reflect the most minute inflections of a leaders intentions, it is our job to translate the world as it is, or as we see it, or as clients would like to portray it to an authentic two dimensional representation.
Perhaps my concept of translation is skewed due to a travel and language background but I’ve always felt this conviction. What’s the Czech proverb – learn a new language get a new soul. And it’s gaining prominence, even in the current Lowepro catalog as long time color man Eric Meola is quoted as,
“I found myself transfixed by those eyes. My own eyes became the translator, my way into other worlds; it was if I no longer held a camera in front of me. For the first time I couldn’t remember having made certain photographs, because I hadn’t made them. They had made themselves.”
As a location photographer, I think the best thing one can do is bring back 1/125th of the truth ….. and run with it.
still, motion + new media
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