can’t wait to see what’s next with this collaboration.

the greatest movie ever sold. should be quite the statement on the state of advertising + marketing. props to the sponsors who stepped up + at least acknowledged what the majority of us already realize about product placement + hollywood.

morgan’s been everywhere lately but caught a great interview with him on the mark + brian radio show yesterday.

from the mind of hugh macleod,

I worked in advertising for many years. My opinion of Madison Avenue is the same as the famous one held by the screenwriter, William Goldman, to describe Hollywood: “Nobody knows anything”.
No matter how clever you are or how much money you spend, every ad campaign is a risk. It may be a hit, or it may flop.
You just don’t know till you’ve already spent your money and the campaign is already out there, filling up the cultural ether.

really? or is there a system in place?

this isn’t bad either.

as if anyone needs proof that in the hands of skilled media just about any material regardless of how innocuous can be moving, slanted, pointed, motivating, distorted, etc look no further then this clip. funny how it all can twist our emotions – i’d go see this.

now just imagine that power + control in the wrong hands. oh wait, i’m sure you’ve all seen that before. advertising, love it or leave.

in the words of holiday matinee, “If “Ferris Bueller’s Day Off” came out this year instead of my birth year (1986, thank you very much), would hipsters flock in droves to see it? What if the movie trailer portrayed it as a coming-of-age, quirky (and perhaps, at times, dark) indie flick like that of Sofia Coppola’s “The Virgin Suicides”? Watch UK filmmaker Joseph Brett’s recut trailer and revel in the slow-mo.”

this is better.

this is one of the best.

art + copy is a new film delving into the history of what many of us either can’t get enough of or find ourselves getting far too much exposure to. already starting the machine talking it’s sure to ring a few bells + make some waves on it’s current tour.

director Doug Pray (Surfwise, Scratch, Hype!) says on creativepro.com,

“This movie… isn’t about bad advertising. I didn

]]> http://heathkorvola.com/blog/2009/08/18/advertising-is/feed/ 1 http://heathkorvola.com/blog/2009/02/24/the-enemy-of-art-is-indifference/ http://heathkorvola.com/blog/2009/02/24/the-enemy-of-art-is-indifference/#comments Tue, 24 Feb 2009 12:00:43 +0000 heath http://heathkorvola.com/blog/?p=171 … never underestimate your potential to make a difference.”

“art can affect change.”

“what at first was a budgetary limitation turned into an asthetic asset eventually.”

recent celeb and everywhere artist shepard fairey talks about his views on creativity, tagging, andre the giant + more in this segment. interesting to hear his take, “that grafitti is an eyesore but advertising is ok because it’s paid for, is ridiculous to me”. agree with his methods or not, he’s a great communicator that believes art is open to all and pushes his work in the direction to further that cause – that alone deserves respect.

apparently he’s saying + doing the right things as now sak’s fifth avenue is on the shepard fairey machine via brandweek here. he’s done up a new campaign for the struggling luxury retailer. fairey says, “that he decided to create the new campaign because ‘I’m not interested in speaking to a small group; I’ve always thought it was the duty of intelligence to make art for the people.’”

]]> http://heathkorvola.com/blog/2009/02/24/the-enemy-of-art-is-indifference/feed/ 0 http://heathkorvola.com/blog/2009/02/03/ideas-from-or-vice-versa/ http://heathkorvola.com/blog/2009/02/03/ideas-from-or-vice-versa/#comments Tue, 03 Feb 2009 16:06:16 +0000 heath http://heathkorvola.com/blog/?p=164 it’s true, inspiration strikes at the strangest time. we all know that. what’s refreshing, particularly in this day in age is to see it win out. which is just the case this past weekend with our collective psuedo national holiday + advertising battle royale known as the super bowl.

two unemployed bros from indiana landed a 30 second spot they put together for about $2k for doritos. titled free doritos it rated higher in viewer polls than anything else…. + won the pair a million cold ones to kickstart their filmmaking business.