now that our work with merrell is rolling out for the spring/summer campaign wanted to cut loose our behind the scenes bit. 5 days, 10,000+ images + more than 1000 miles from sf to lake tahoe to santa cruz + back. superb team effort + i couldn’t do it without such amazing people at their agency (cheers john, leslie, erica, craig, bruce + ross) + all a ton of help all around.

also, congrats to merrell for their recent CA select as a webpick of the week. they received props for, “big, bold product images and a simplified navigation introduce the experience on this recent relaunch for outdoor/performance gear manufacturer.” unfortunately the images in the article are last years but it’s always good to know the work pays off as is evident with numbers like these:

Since launch, there